As a dealer, contact with your customers is – and has always been – essential in every department of your business. But any savvy business owner knows that getting in touch with your customers is difficult and the medium in which you establish that contact is key.
A digital channel survey by Gartner Marketing compared open rates between email and text messaging – and the results probably won’t surprise you. Text messaging has a 98% open rate compared to 45% for emails. That means your text messages are about twice as likely to be read by your customer.
Read the complete article HERE.